Several big sales account was closed, causing the industry shock, is not a simple brush problem. Behind the popularity of cross-border e-commerce, both new and old sellers must face up to the many risks they may face, or they will not have any trousers left.
Billing data breach, or affected 75,000 Amazon accounts
The account of this big sale was closed, one of the reasons is considered to be more likely to brush the bill data was leaked by hackers.
There is no direct evidence of this, but there have been recent breaches of brushing data.
According to foreign media reports, a computer security team found a foreign open server, the server data revealed a large number of involved in false comments stores and buyers account, including identity, chat, email address, amazon account information such as article 13124962 sensitive information (data more than 7 gb), involving the toll could be as high as 200000, Data containing 75,000 Amazon accounts was also compromised. It is not known which country or company the hacked servers belong to.
The company uses servers to build an open universal program, in which sellers publish their requirements and provide a link to the product they want to leave a review on. Then the review writer sees it and buys the product and leaves a 5-star review. After the seller confirms the review is correct, the seller will refund the writer via PayPal.
In order to reduce the risk of the store being banned by Amazon, during this period, the transactions between the two parties were conducted through PayPal instead of Amazon platform. This makes five-star reviews look compliant. The review writers' Gmail addresses are also provided directly to the sellers via email.
The relevant number of Gmail addresses (including some duplicate addresses) only refers to reviewers who use Google, and does not include reviewers who use other email services such as Outlook, suggesting that the number of sellers and reviewers involved is very wide. The computer security group estimated that between 200,000 and 250,000 people were involved in the server exposure.
But Amazon has a history of cracking down on brushing and fake reviews, and an Amazon spokesman has said that it analyzes more than 10 million reviews a week to prevent fake reviews from being posted. Therefore, it is suggested that sellers do not hold luck, compliance management is the trend of The Times.
Hugo spoke with several industry sellers yesterday and found that they mentioned a deep feeling: a serious lack of security recently. The entry of new sellers, changes in the platform, changes in the international environment and rising costs are all important factors in the lack of security.
In terms of profits alone, many sellers in January may have had the idea of maintaining their 2020 profit levels, but now it is "unthinkable", as they find that there are too many factors that could cause their profits to fall this year.
"It's not going to be a good year to maintain high growth. It's going to be good to stabilize profits and margins." A seller sigh with emotion.
The exchange rate fell, hurting profits
The yuan has been rising strongly since June last year, with the Sino-US exchange rate gradually appreciating from 7.1 to 6.5. In January this year, the yuan rose to 6.4.
"RMB exchange rate fluctuation is a little big, doing foreign trade a little heartache, business is bad, can not make money, now business is good, because of the exchange rate fluctuation loss, less earn a lot of, these years, do import and export business is not easy."
A seller of export e-commerce in Jiangsu Province said that the exchange rate fluctuations have a great impact on the overall export, and also have an impact on export e-commerce, which has affected the profits of sellers, which can be clearly seen from the recent financial reports. As far as he is concerned, although he cannot take effective evasive measures for the time being, he plans to increase the products related to residential economy and expand emerging markets in order to offset the losses caused by exchange rate fluctuations.
The National Economic Research Center of Peking University recently released a report predicting that the RMB exchange rate will fluctuate between 6.45 yuan and 6.60 yuan in May.
Tiza said in its first-quarter earnings report that its subsidiaries, Yousetsu and Tiza, operate mainly outside the country and settle their daily purchases and sales in US dollars, Japanese yen and other foreign currencies. During the reporting period, the political and economic environment at home and abroad is complex and changeable, the game between big countries fluctuates, the exchange rate fluctuations increase, the impact of the exchange rate fluctuations on the uncertainty of the company's operation increases, and there is a risk of adverse impact on the company's financial position. In this regard, the company will strengthen the exchange rate market research, reasonably control the timing of foreign exchange payments, seize the good opportunity of foreign exchange settlement and sale, and make full use of timely and forward settlement tools to avoid the impact of exchange rate fluctuations on profits and losses.
Freight is rampant and the time is unstable
The short price remains at about 55 yuan /kg, although it has declined, but it still remains high. Shipping continues to rise. Maersk, the leader in the global container transport industry, also predicted recently that the peak season of the industry with capacity shortage and high freight rates may continue into the third quarter of this year under the support of high demand.
According to the Shanghai shipping exchange on May 7, released in April 2021, China's export container transportation market analysis report, in April, affected by the shipping date for disorders and lack of box, and the effects of the Suez Canal jams events late last month began to emerge, China's export container transportation market capacity shortage situation continued. With the continuous accumulation of undelivered demand and the addition of new demand, the expansion of the capacity gap leads to the formation of a strong seller's market pattern in many routes.
Among them, the European route, affected by the Suez Canal blockage event, the market schedule disorder and empty container shortage situation further worsened.
Waiting times at Rotterdam's barge terminal have more than doubled to 77 hours in the past week or two as bad weather has snarled Europe's inland waterways. Shipping companies charge congestion surcharges.
Maersk has announced a €10 congestion surcharge per container on all barge, train and intermodal bookings to and from major European ports for inland shipments, including Belgium, the Netherlands, Luxembourg, Germany, Austria and Switzerland; A congestion surcharge of €25 per container is imposed on all truck bookings to and from major European ports.
In addition, of course, the influx of new sellers and capital, price chaos, rising raw materials, and the sharp increase in salaries for cross-border e-commerce positions (sometimes blindly high salaries) have also led to higher overall operating costs for sellers and even management confusion.
Although the industry trend remains unchanged, but the risk has never disappeared and is increasing, you should not blindly follow the trend.